Within the last month or two, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the ideal solution to all my difficulties – local search engine optimization. I contacted an expert Search engine optimization company providing local SEO services. After analyzing my company as well as its visibility issues, the SEO team presented me with an SEO package that included a wide range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to market my company.
Local Listing Sites: Local SEO makes use of local listing sites (e.g. Online Directory, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search engine results. The SEO Company provided strategies that helped boost the ranking of my local business listing on these internet websites. Now, when someone searches for Denver-specific data associated with my company, the details in my business that is stored on each one of these sites appears as being a top search result.
With enhanced online visibility, I find that more local customers have started to visit my website, that is trying to promote my brand. My company took care to pick only local listing sites authorized by Google for promoting my small enterprise.
Back linking: Local Search Engine Optimization services include building backlinks to your business website. Consistent with Google’s latest Penguin update, my SEO service provider took care to build backlinks to my website from reliable websites with content relevant to my company. I found that relevancy was crucial because the major search engines identify keywords on the basis in the backlinks. Another significant aspect is link speed or perhaps the speed in which backlinks are created. The SEO team built backlinks slowly and systematically, as any unnatural speed can make Google look at my links as spam. Furthermore, additionally they employed tactics like social bookmarking, article and forum submissions as well as other off-page activities. Keyword variations, branded text, as well as other strategies were adopted to boost results.
Social Media Promotion: My company also used effective social media optimization approaches to drive my audience to my website. They built my business profile on popular social networks including Facebook, Twitter, Google and a lot more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like google, particularly Google, show search engine rankings from social media marketing sites (Facebook, Google , Twitter, and a lot more) these profiles will also be helping to drive more organic targeted traffic to my site. The SEO team also promoted my business by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social media marketing requires the maximum consumption of marketing potential with all the features (paid advertising facility, contests, business pages within the case of Google , and a lot more) in social networking sites. In my experience, focusing gcrzme a specific social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to market your business online.
Pay per click advertising advertising (paying money to browse engines to display your site on top search engine results) is regarded as a strong way to promote business online as a result of easy implementation, high Return (ROI) and better traceability. The SEO team provided my business with PPC advertising services, also called geo-targeted PPC. The advertising was focused on the Denver area, which led to more local customers visiting my website. Both open-ended keywords and focused keywords were used in my geo-targeted PPC.
The regional Search engine optimization services provided by the SEO company help draw the interest of more local customers to my website and helped inside the online promotion of my restaurant – a thing that I definitely couldn’t have achieved on my own.