What’s the easiest approach to get more new patients to your practice? Every practice owner wants the basic answer so when the cell phone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s how to prevent getting sold and instead obtain an online medical marketing firm that gives value. Ask these 5 questions.
Will they measure success in terms of trackable new patient leads?
Will they charge month to month or lock people into long-term contracts?
Can they offer proof the service(s) generate more new patient calls?
Are they transparent or do they hide fees?
Do they really manage your marketing for you personally?
See below for that particulars on each.
1. Do they measure success when it comes to new patient leads?
If you own a practice, the goal of medical marketing is always to do just something, which is to get more new patients calling as well as emailing your practice. It’s never to the quantity of ad impressions or Google views, branding, or page impressions or even total quantity of calls you obtain. None of those things can be converted into new patients and sales.
Most medical marketing firms attempt to bury you in data about items that has no tangible benefit. A few will even request you to put special coding on your own website throwing off your current marketing metrics. Instead choose a marketing firm that uses call tracking and form fill tracking to accurately see how many NEW Patients contact you monthly.
2. Do they really charge month to month or lock people into long-term contracts?
Long-term contracts should be a big red flag. It’s a sales technique to sell something people may wish to dump inside a month or two that keeps you investing in 6-12 months for something which does nothing. Be sure to pick a medical marketing firm that charges on a month to month basis. That way, they’ll must continue to earn your company every month.
3. Can they supply proof the service(s) generate more new patient calls?
Ever endured someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” The most important thing you ought to know is the fact none of such work and something is even illegal. There exists zero proof that using these marketing tools will attract one particular new patient. However, there is a lot of evidence that these are just approaches to charge your practice for services who do nothing.
Geo-fence display pushes texting in the market to prospects driving by the practice. Which is not merely annoying, and if it worked would mess with the scheduling. In reality, it doesn’t generate leads. Smart idea should you have had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is advisable, for a lot of local business owners but Google’s views it as a a violation of HIPAA. Using retargeting ads could put your practice at risk.
Banner ads? Again no evidence they generate any new patient calls and plenty of evidence they’re a total waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service functions to generate new patient leads and then speak to several clients who’ve used it.
4. Will they be transparent or will they hide fees?
In terms of price you’d like to know what you’re investing in, right? Yet a typical ripoff strategy in the business is to charge for Pay-Per-Click ads based on a mythical ad cycle, say $1000 per cycle. Then this firm refuses to actually provide information about how most of that cash is going to actual AdWords spend versus within their pockets.
The sole transparent approach to charge for medical PPC is to charge a monthly management fee then have you ever pay the AdWords spend right on your bank card. This way you know precisely how much you might be paying the marketing firm to manage your medical PPC and just how much went to Google’s AdWords.
5. Do they manage your marketing for you?
There are tons of low-cost website marketing services on the market that give you usage of software so you can manage your marketing yourself. For instance, you can find a number of companies that sell online review software, and almost none that train your team how to use it and make sure it’s working for you.
Getting use of powerful online marketing tools is great, in principle, in case you have a Ph.D. in website marketing and 40 hours a week to spare. On the other hand, if you currently have employment helping patients, they are just a huge waste of time and funds.
Ensure that you check the marketing firm does the work, so you can give attention to everything you do best which can be helping patients. What’s the easiest method to attract new patients? Make sure for each and every dollar you spend money on lead generation you’re qafkfk leads along with a positive ROI. It’s that simple. And avoid each of the nonsense about geo-fence displays, retargeting, banner ads and other items that does nothing to your medical practice.