They started out as being a small, family owned retailer and gradually begun to spread beyond its small town roots to towns across America. Along the way they changed the company’s name and quickly became noted for offering discount prices on a wide variety of items. Consumers go to them and they are generally opening more stores annually in the US than any other retailer. I’m talking about Wal-Mart, right? No, Dollar General! Let’s take a good look at yet another one of America’s retail success stories, the dollar general customer service.
J.L. Turner was actually a man toughened by life’s difficulties who founded what was later to become Dollar General together with his son, Cal. At age of 11, his father died and young J.L. soon found himself away from school and working to support his family. By age 17 he was married and operating a bridle shop together with his wife. Later, he opened a country store but were required to give that business up when prices dropped together with his profits. Soon thereafter he began to work for any dry goods wholesaler and, later, he bought and liquated bankrupt general stores throughout the Great Depression.
By 1939, J.L. and Cal decided to plunk down $5,000 each to begin J.L Turner and Sons Wholesale store in Kentucky. In 1955 a brand new idea was born – the dollar store – and all of the shops inside their growing fold soon were converted and the Dollar General name came to be. The company went public in 1968 and now it operates over 7550 stores in 30 states with over 700 added in 2004 alone.
So, what kind of things can you locate at Dollar General? An excellent variety! A store reminds me of some other retailer, now defunct — Woolworth’s — because they have a little bit of everything. Do you need greeting cards? Excellent quality cards are offered for the unheard of low price of 2 for $1. Seasonal items like coolers, plastic benches, folding stools, flags, sunscreen, mosquito repellent, wind chimes, and more are saved to prominent display. Food items as well as personal maintenance systems are carried, many of which have the Dollar General name and have a pre-stamped price right on the product. No, they do not possess a total line of any product, just the bestsellers. Still, the variety is good.
Because Dollar General was founded exclusively as dollar general corporate, a lot of their items are still priced in a dollar or less. Fortunately, for consumers, they are not restricted through the ‘one dollar’ limit as well as other pieces of greater value can be bought too. Do you need sunflower bird seed? $2 per bag. Do you need DG candy? 4 for $1. On the recent visit I designed to my nearby Dollar General I noticed many summer items presented outside of the store with discount labels of 30% featured. Thus, the $20 molded plastic bench – obtainable in white or hunter green – was now reduced to $14. Even though the chain prices their goods competitively, marked down merchandise is easily found and quickly snapped up. So, when you see an item reduced and also you need it, you better snag it right away!
Dollar General clearly states on their website which they serve lower and lower-middle income customers. Thus, among their strong sellers is the Dollar General private label found on many products through the store. The caliber of these items can differ, however. For instance, I purchased the DG version of any York Peppermint Patty and can emphatically let you know that York has no the fear of DG overtaking them in this particular category! When it is price you want, then have the DG patty. If it is taste, consistency, and quality you desire, then obtain the York Peppermint Patty. The shop sells both items.
As widespread since the company stores are, you cannot find them in twenty states — yet. All states on the east coast are served aside from individuals in New England. Stores can be found inside the upper Midwest so that as far west as Wisconsin then zgfoiv to Texas and also over to Arizona. All of the northwest and California, Utah, and Wyoming fall outside their current service area. Still, the company is able to saturate the market with well over 900 stores in Texas alone.
Many small towns that would most likely not be served by way of a larger retailer will often have dgcustomerfirst present. Thus, the corporation’s commitment to small towns remains important to them, something many of the larger retailers have forgotten about as time passes.